Real, ongoing data
How fast do Instagram & WhatsApp sellers actually reply?
We're publishing real numbers from Castor's own customer base, not industry-wide estimates, as the sample grows. Here's what we know today, and what we don't yet.
An honest note on methodology: This page reports real, measured data from businesses actually running Castor, it does not represent the broader DM-automation industry, and we won’t pretend it does. Right now that sample is small, one real, named customer, so treat this as an early look, not a statistically significant industry study. We’ll expand and update these numbers as more businesses come on, and we will never pad this report with invented data to make the sample look bigger than it is.
What we've measured so far
Rhapsody Coffee: before and after
The same real numbers published on our case studies page, reported here as the first data point in this report.
< 1 min
typical reply time after Castor, down from hours
24/7
overnight and weekend DMs now answered
0
wholesale enquiries left sitting unread
Source: Rhapsody Coffee, Specialty coffee roaster, a real Castor customer.
What we can't claim yet
Where this report is still thin
We don’t yet have enough customers to report a meaningful average, median, or spread across business types, order values, or platforms. A single data point can be representative or it can be an outlier, and with one, there’s no way to tell which. We’d rather say that plainly than dress up one result as a trend.
As more businesses connect and run Castor live, we’ll add their numbers here, with permission, and start reporting real ranges and averages instead of a single example. If you’re running Castor and want your own before/after numbers included (named or anonymized, your choice), reach out through the about page.
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