Instagram & WhatsApp Automation for Abaya Boutiques in Dubai

Most abaya and modest fashion boutiques in Dubai sell almost entirely through Instagram and WhatsApp, not a website checkout. That means every sale starts as a DM, and the questions repeat constantly: is this available in a size 54, does the crepe fabric come in black, can the sleeves be taken in, and when will it arrive if I order today. Answering those well, and fast, is the actual sales job.

The volume is not steady either. It spikes hard around Ramadan and Eid, and again during wedding season, when a single popular abaya style can generate dozens of DMs in an hour asking about the same size and colour. A boutique run by one or two people cannot keep pace with that manually without messages sitting unread until a customer has already bought from a competitor who answered first.

You tell Castor about your collection, sizing, fabrics, customization options, and delivery areas in plain language during setup. It then answers Instagram DMs, Instagram comments, and WhatsApp messages using that real information, not a generic script, so a customer asking about a specific abaya gets a specific, accurate answer.

When a customer wants to order, Castor collects the size, colour, any customization, and delivery address, and hands the structured order to you to confirm and fulfil. If someone asks something outside what it knows, a bespoke embroidery request or a complaint, it escalates to you instead of guessing.