Instagram DM Automation for Fashion Brands in Pakistan

Fashion DMs in Pakistan carry a layer of complexity most markets don’t: stitched or unstitched, what size chart applies, can the shalwar be made shorter, is the fabric lawn or khaddar, and does a specific print still have stock in a size medium. Customers ask precise questions because the product itself has options, and a vague answer loses the sale as fast as no answer at all.

Volume swings hard with the calendar. Eid and wedding season bring a flood of DMs about formal and semi-formal pieces, often the same three or four popular designs, all asking about size and stitching at once. A brand answering by hand falls behind exactly when the most revenue is on the table.

You give Castor your size charts, stitching options, fabric details, and current stock notes during setup. It answers Instagram DMs and comments using that real information, so “is this available unstitched in a size 40” gets an accurate, specific answer instead of a generic one.

When a customer is ready to order, Castor captures size, stitching preference, fabric, and delivery details, cash-on-delivery included, as a structured order for you to confirm. Custom stitching requests or anything outside your stock notes get escalated to you rather than guessed.