Instagram Automation for Furniture & Home Decor Brands in Dubai

Furniture and home decor DMs are slower and higher-stakes than most product categories. A customer asking about a sofa wants exact dimensions, material and fabric options, whether it fits their space, and what delivery and assembly actually involves, before they commit to what's often a significant purchase. That's a lot of real information to give accurately, repeatedly, across every enquiry.

Because the ticket size is high, a slow or vague reply costs more than a missed small sale, it's a customer who was seriously considering a large purchase and lost momentum waiting for an answer, or moved on to a showroom or competitor who responded faster.

You give Castor your catalogue with dimensions, materials, finishes, and pricing, including any customization options, during setup. It answers Instagram DMs using that real information, so a question about whether a dining table comes in a specific wood finish gets an accurate, specific answer.

For delivery and assembly, a common sticking point for furniture, Castor shares your actual delivery areas, timelines, and any assembly service you offer, and captures the customer's address and order details so nothing gets lost in a long, detail-heavy conversation. Anything genuinely custom, a bespoke piece or an unusual request, gets escalated to you rather than guessed at.