Instagram & WhatsApp Automation for Skincare Brands in Pakistan

Skincare sellers in Pakistan field the usual product questions, skin type, ingredients, what pairs with what, but also a few that are specific to this market: is this genuine and not a counterfeit repackaged product, how long will delivery actually take to a smaller city outside Karachi or Lahore, and can I pay cash on delivery instead of online. Each one needs a confident, accurate answer, because trust is the actual thing being sold alongside the product.

Most of this happens over WhatsApp as much as Instagram, often in Roman Urdu or a mix of English and Urdu, and volume spikes hard around a viral post or influencer mention, the exact moment a founder has the least time to answer carefully.

You give Castor your product catalogue, ingredients, skin-type guidance, and delivery coverage by city during setup, along with how you handle authenticity questions. It answers Instagram and WhatsApp messages using that real information, in English, Urdu, or Roman Urdu depending on how the customer writes in, so questions get accurate answers instead of a generic response.

For orders, Castor supports cash on delivery, bank transfer, and wallet payments like JazzCash or Easypaisa, sharing the right details for whichever method the customer picks and waiting for you to verify any payment screenshot before confirming. Anything genuinely uncertain, a medical or allergy question, gets handed to you rather than guessed at.